Massive WooCommerce self-help guide with 21 ways to improve your store right now.

Images / Design / Usability

1. Use high-quality images of your products

That’s it!

2. Pick a lightweight theme

It is one of the things you can do to speed up your WooCommerce site. Reduce the amount of code that needs to be loaded on each page. To get the first impression, check the list of great themes to choose the one for your store.

Alternatively, you can hire a developer to help you with this task. Adapting your store’s style is a crucial component for users; if you have resources, you can also choose a more extensive option – to create a theme from scratch.

3. Search functionality

Сheck that the search functionality is working correctly regularly. It is essential to ensure that customers can easily find the products they’re looking for on your site.
Here are a few different things you can do to test the search functionality on your WooCommerce site:

• Try searching for a few different terms and see if the correct results come up.
• Check that the search results are sorted correctly (e.g., by relevance or price).
• Make sure the search results page is easy to navigate and use.

If you find that the search functionality on your WooCommerce site is not working as it should, then you’ll need to fix it as soon as possible.
Thankfully, there are a few different ways to do this.

1. Check the WooCommerce Search Settings page and ensure everything is configured correctly.
2. If you’re using a custom search plugin, check that it’s compatible with the latest version of WooCommerce.
3. Ask your hosting company if they can help you troubleshoot the issue.

The popular search extensions are:

• SearchWP
• YITH WooCommerce AJAX Search
• Advanced Woo Search
• FiboSearch

Hopefully, one of these solutions will help you fix the search functionality on your WooCommerce site. You may consider the Elastic Search service for your servers with your developer.  But remember, it’s essential to keep testing the search regularly to ensure it continues to work correctly.

4. Test your WooCommerce navigation

Adding filters to your WooCommerce store can be a great way to improve the shopping experience for your customers. By allowing them to narrow down their search results, they’ll be able to find the products they’re looking for more easily.

There are a few different ways to add filters to WooCommerce, but we’ll be focusing on the use of plugins. We’ll be using the WooCommerce product filter plugin for our example. 

Once you’ve installed and activated the plugin, you’ll need to configure it. Start by going to the WooCommerce product filter settings page.
Overall, filters offer several benefits for both users and businesses alike. By providing a more efficient and organized way to search for and keep track of products, they can save time and money while also helping to keep data safe.

6. Test enabled 
pop-ups

Switching up your pop-ups is a great way to keep your WooCommerce store fresh and engaging. There are many reasons to do this, including the following:

• To keep things interesting for your customers
• To attract new customers
• To show off new products or services

So why not try something new with your pop-ups today? You might be surprised at the results!

Note: Pop-ups can be a significant source of distraction for users if you place them at every opportunity. Additionally, pop-ups can be used to phish personal information or infect computers with malware. They can interrupt the user’s flow and disrupt their experience. The best advice is to test them when adding, so you can step in your potential client’s shoes and see if popups are appropriate.

7. Make the Checkout process convenient

Indeed, Checkout is a common issue for eCommerce merchants, although it is a flexible tool. Test the checkout process to ensure that it is functioning correctly. Pay particular attention to the shipping and payment methods and the order confirmation process.

If you’re having issues with the checkout process on your WooCommerce site, there are a few things you can check to try and resolve the issue. 
First, make sure that all of the fields in the checkout form are filled out correctly. If any of the required fields are empty, this can cause problems with completing the checkout.

Next, check to see if there are any plugins installed that could be interfering with the checkout process. If there are, try deactivating them once to see if that resolves the issue.

Lastly, ensure that your payment gateway is set up correctly and that all the necessary credentials are entered.

SEO and traffic

8. Write SEO descriptions of your products

Your product descriptions should be clear and concise, giving potential customers all the information they need about your products. Include details such as size, color, materials, and other relevant information.

Ensure you’re using relevant keywords throughout your site, including in your titles, descriptions, and tags. It will help search engines understand your site and rank it accordingly.

WooCommerce is a free eCommerce plugin that allows you to sell anything. The available WooCommerce product types are:

• Simple product
• Grouped product
• Virtual product
• Downloadable product
• External/Affiliate product
• Variable product
• Bundled product
• Subscription product

9. Optimize the store for SEO

The world of SEO is constantly changing, so staying up to date with the latest news and developments is essential. In addition, it will help you tweak your strategies and ensure you use best practices.

Plenty of plugins and themes are optimized for SEO, but not all live up to the hype. Do your research and choose one that’s been proven to work well.

Ensure your blog posts include relevant keywords in the title and description. It will help people find your posts when searching for information on the topic. There are a few different ways to go about finding keywords. One option is to use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.

Another option is to use Google search simply. Start by brainstorming a list of potential keywords, then plug them into Google and see what comes up. Look at the results that come up for each keyword and try to identify any common themes.

Offer and sales

10. Offer discounts and coupon codes

If you offer discounts or coupon codes for your products, list them prominently on your product pages. Use an email newsletter to share them. It can help encourage potential customers to buy your products. 

For example, the Economist researched the psychology of discounting and admitted that during the experiment, researchers sold 73% more products when offered in a bonus pack than when it carried an equivalent discount. People prefer benefits in price, so you can send the code via email to encourage shopping. 

11. Apply referral marketing strategies

Boost your sales by letting your clients refer their friends. Include share buttons on your product pages and ensure that your referral program is prominently displayed on your website. Moreover, suggest to them a discount code or a free product.

Make it easy for customers to track their referrals. Include a referral tracking system on your website so customers can see how many people they’ve referred and how much credit they’ve earned. In addition, you will find plugins to automate your referral program and make it easier to track referrals.

Here are some of the best WooCommerce plugins for referral programs:
1. ReferralCandy
2. ViralSweep
3. Refer A Friend for WooCommerce by WPGens
4. InviteReferrals
5. Gratisfaction

How to choose a plugin?

• Ease of use: You want a plugin that is easy to set up and use. Otherwise, you’ll spend more time figuring out how to use it instead of actually using it.
• Features: Make sure the plugin has all the features you need. For example, some plugins allow customers to earn points for referring friends, while others give customers a discount for referrals. Choose the plugin that offers the features you need.
• Compatibility: You’ll want to ensure the plugin is compatible with the other plugins you use on your WooCommerce store. Otherwise, you could run into conflicts that could cause problems.

Authority building

12. Add ratings and reviews

Ratings and reviews allow customers to voice their opinions about your products or services. It can help increase customer engagement and loyalty. Besides, you build social proof. When potential customers see that others have had positive experiences with your products or services, they’re more likely to try them out themselves.

13. Use video to showcase your products

If you have product videos, include them on your product pages. Videos are a great way to give potential customers a more in-depth look at your products and how they work.

You can also lead traffic from Youtube since it is a powerful lead-generation tool. It requires some extra work but will pay out soon. 

How to find a specialist?
According to Statista, In 2021, the freelancing platform Upwork generated over 502 million U.S. dollars in revenue. The income has been rising since 2016 and keeps doing it. Thus, you can find experienced employees there. Another idea is to visit Fiverr and Freelancer, other significant marketplaces.